Prince George’s Birth a Study in Royal Branding
While the last century ended with the royal family’s brand tarnished amid scandals, extramarital affairs and Princess Diana’s sudden death, the birth of a new prince has brought the family’s brand back together.
However, with the marriage between Prince William and Kate Middleton, the couple have seemed to one-handedly bring back the royal brand, by breaking many traditions. Within the last three years, Britain has seen a royal marriage of a century, a diamond jubilee and third heir to the throne.
Now, the royal family is less about gossip and infidelities, but a more sense of connection as William and Kate make untraditional noble decisions, including moving in with Middleton’s parents after the birth of their son, Prince George.
Prince William and Harry have both focused on a renewed sense of duty, joining the military and being actively involved to serve their country in real and difficult circumstances. The family has also taken interest in making sure their endeavors favor the public mood, giving them a better spotlight on their affairs.
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