Searchmetrics UK: Usual SEO Rules Don’t Apply to Big Brands
A new study on Google rankings by Searchmetrics found that bigger companies often rank higher even if they don’t adhere to usual SEO rules.
The study found that many “one-page” rules for SEO do not apply to top brands, such as McDonald’s in the same way they do for non-brand web pages, such as a local diner. Marcus Tober, Searchmetrics founder and chief technology officer said that brands rank higher even if they fail to fulfill the most basic principles of search engine optimization.
Tober goes on to explain that many name brands have comparatively more backlinks with the name of the brand, which Google finds natural, opposed to non-brand sites, who would be rated negatively for so many backlinks in a certain amount of text.
Another correlation was found to have high rankings and sites with more texts and more images. Searchmetrics says its analysis supports the idea that Google will look to promote up the rankings sites with the most useful information, and in this case, it’s the brand name websites.
Tober added that the pages in top positions in the search results stand out with a very high number of social signals. Unsurprisingly, Google+ +1’s all have the highest rankings and strongest correlations, followed by Facebook shares and Tweets from Twitter.
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