Study: Email Still Top Marketing Tool
According to a new survey of marketing professionals by the Direct Marketing Association, even amongst the studies and success stories focusing on the importance of social media, email is still the most powerful online marketing tool.
For now, however, 55 percent of marketers i the Real Time Marketing Insights Study, published on the 17th of last month, 55 percent of marketers still find that email brings in the most leads and sales.
Cross-channel real-time messages, while sent out by only 29 percent of marketers at the time of the Associationís study, saw the most interest for future implementation into marketing plans at 49 percent.
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