Work-at-Home Mom In Spain Sends Jewelry To USA
With Local Market All But Paralysed, Mom Entrepreneur Uses Power of Amazon USA
"We went to New York a few years ago and I absolutely fell in love with the city," says Fiona, "and the Americans we met were so friendly! I think it was maybe my Scottish accent. It made me want to move there, but that's not really an option at the moment."
She made the decision to sell her custom jewelry and Mom-related products on Amazon in the USA rather than in Spain, or even in her place of birth, the UK. "I looked at some products and I was disappointed with the poor quality and awful service. I actually ordered a ‘Mom' pendant online and when it arrived, it was microscopic – a real rip-off. I knew I could do better."
Fiona's first product in her Amazon store is a Sterling Silver Necklace and Pendant with ‘Mom' in gold plate. But extraordinarily, and unlike the local jewelry store, she is giving buyers 365 days, a full year, to use it and return it if unsatisfied.
"I just hate it when they give you all that BS about ‘Satisfaction Guaranteed' and then, when it's not right, it's a real fight to get your money back. We just tell people, ‘if your Mom doesn't like this jewelry, send it back anytime within the next year and we'll refund your cash. End of story.' And it applies to everything we do."
As part of her marketing campaign, Fiona made a video on an iPhone. "OMG, that was so embarrassing! My husband, Norm, took the video and then edited it, but leaving in all the mistakes! It ended up pretty funny and I got our boxer dog in the video as well. He's already on YouTube as ‘boxer dog in da pool' and has had over 40,000 views. It was crazy and best of all, it made our daughter, Kate, laugh!"
Fiona's Mom-a-Mia pendant is not available in stores and on sale only at Amazon.com.
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Mom-a-Mia is an Amazon-based gift shop for Moms. All products are sourced in Spain and elsewhere and imported to the USA. Scots Mom and entrepreneur Fiona McLeod is at the helm. Mom-a-Mia Gifts for Moms
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