(EMAILWIRE.COM, April 04, 2008 ) Paris — Technology Services Europe Conference Keynote Features Services-Led Corporate Strategy

“Building a Robust Services Business: A Platform for Economic Growth” was the opening keynote at the Technology Services Europe 2008 (TSE) conference, held in Paris, 2–4 April. The session, presented by JB Wood, president and CEO of AFSMI, SRII, SSPA and TPSA, focused on how services play a pivotal role in the success of technology companies and the customers they serve.

In his presentation, Wood discussed how thriving services businesses require an understanding of key market dynamics and must deploy Value Added SupportSM services strategies that promote product acceptance, utilization, and ultimately, incremental purchases and upgrades.

“The technology services industry has changed significantly in the last five years with the introduction of new service platforms,” stated Wood. “Service has become core to customer retention as well as a mechanism for growing the top line within leading technology companies. By implementing Value Added SupportSM strategies, companies are experiencing accelerated product growth rates.”

TSE is presented by AFSMI, SRII, SSPA, and TPSA and marks the first European service leaders conference for the alliance of the largest trade associations focused on the service sectors of technology-based companies.

About AFSMI
The Association for Services Management International (AFSMI) is the global leader in helping service professionals and field services organizations deliver more value to their customers. AFSMI is internationally recognized for its 30-plus years of experience in delivering service industry research, training and education programs, and industry events. Visit www.afsmi.com.

About SSPA
The Service & Support Professionals Association (SSPA) is a key resource for the information and best practices needed to make better business decisions. It brings together the best minds from across the industry—from established companies with successful track records to pioneering newcomers with out-of-the-box ideas. Visit www.thesspa.com.

About TPSA
The Technology Professional Services Association (TPSA) is the only organization for executives who create, deliver, manage, measure, and optimize technology services in the world’s leading corporations. TPSA provides research, advisory services, industry insights, and collaboration platforms that help its members better manage the delivery of technology professional services. Visit www.tpsaonline.com.

ABOUT SRII
Jointly founded by IBM, Oracle, TPSA, and SSPA, the Service Research & Innovation Initiative is a consortium of technology companies, government agencies, and universities dedicated to fostering advancements in service research. Visit www.thesrii.org.

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Contact Information:
Association for Service Management Inter
Diane Brundage
Tel: (408) 354-7136
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