(EMAILWIRE.COM, March 27, 2008 ) Marketing guru Jon Machelek, teams up with Dr. Jay Grossman and introduces the Waiting Room Theater™. Waiting Room Theater™ is making waves in the dental industry and serving as the catalyst for significant revenue increases. What began as a way to educate and entertain clients in the waiting room has become a phenomenon. This form of dental advertising has caused captive audiences to be educated on the procedures available to them. Waiting Room Theater™ has become a demand in dental offices across the nation.

Waiting Room Theater™ is an innovative and dynamic service designed by dentists to educate and entertain patients while maximizing revenues per patient. Developed by Dr. Jay Grossman for his practice in Los Angeles, Waiting Room Theater™ provides a continuous, professional multimedia presentation to patients design to help inform and educate patients about services provided by the dental office. “Since implementing the Waiting Room Theater™ my patients are educated and informed of the procedures available to them and the benefits thereof, which increases the demand for certain procedures with an end result of increased revenue,” says Dr. Jay Grossman.
Waiting Room Theater™ provides detailed information and explanations of the services available. When patients are sitting in the waiting room they become a captive audience and many of them began to immediately schedule appointments for some of the procedures they have seen as a result of Waiting Room Theater™. Waiting Room Theater™ is a DVD program is filled with humorous clips, dental factoids, “Consumer Reports”-style product comparisons, and information that stimulates patients’ questions about dental services without any high-pressure sales. The programming is updated several times throughout the year. It is an excellent educational and entertainment system, with excellent benefits. More information is available on the website www.waitingroomtheater.com

More Information on Jon Machalek, Dr. Jay Grossman, and The Waiting Room Theater™ : Jon Machalek is an marketing guru with the leading direct mail marketing program to dentists in the United States. Dr. Jay Grossman is a dentist and founder of Waiting Room Theater. Waiting Room Theater is the nations largest “out-of-home, captive audience” dental network, with over 3000 offices in North America. These highly-educational, interactive DVD’s will not only enhance your patients’ knowledge of dentistry and home care, but will intrigue them with new and upcoming procedures for a great smile, which will result in profitability to your practice!

This PR has been submitted by TrafficMagicians.com

Contact details
Jon Machalek
Machalek Communications
T: (952) 763-8000
E: jon@machalek.com

Dr. Jay Grossman
Waiting Room Theater
T: (888) 978-0550
E: jgrossman@waitingroomtheater.com

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Contact Information:
Waiting Room Theater
Dr Jay Grossman
Tel: (888) 978-0550
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