(EMAILWIRE.COM, March 25, 2008 ) Goshen, MA – Despite all the buzz about social media, viral media and blogging, an incredibly easy-to-use, pre-computer medium can be a productive marketing tool for authors and publishers: the telephone. Teleclasses or teleseminars – which are essentially an extended telephone conference call – offer access and interaction that readers don’t normally experience from books, print or broadcast publicity. An upcoming four-week course with veteran teleclass presenter Marcia Yudkin (www.yudkin.com/teleteach.htm) enables authors and publishers to get a fruitful program up and running by late spring or early summer.

"Unlike media interviews, which normally tail off when a book is no longer new, author teleseminars can attract interest and signups at any time," says Yudkin, the author of 6 Steps to Free Publicity and 10 other books. "Moreover, teleseminars don’t require you to understand computers or to be web-savvy, and it’s possible to run them at little or no cost."

Just a few of the countless ways publishers and authors can implement teleconferences:

* An "ask the author"” program publicized through posters sent to public libraries

* Readings by an author that fans can tune into live or download on demand

* Debates between two authors who hold controversial views

* Paid lecture that functions as a fundraiser for an author’s favorite cause

* Dramatization by an author and her friends of scenes from her novels

* Serialization, as in the old-time radio shows, of a novel in progress

* Teleconference showcasing several authors in the same genre

Yudkin’s upcoming "Teleteach for Profit" course meets the first four Wednesdays in April from 4 to 5 p.m. Eastern time and includes information on costs, teleclass structure, marketing, publicity, logistics, technologies needed and not needed for success with teleseminars; samples of pertinent emails, postcards, transcripts and other people’s teleseminars; one-on-one consulting or moderation of their teleclass; free distribution of one teleseminar-related news release; and two months of access to a private member forum for feedback and answers to questions. Including every ingredient necessary for success in marketing through teleclasses, the program costs $795.

For more information on "Teleteach for Profit," go to www.yudkin.com/teleteach.htm .

Contact Information:
Creative Ways
Marcia Yudkin
Tel: 413-582-4052
Email us


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