(EMAILWIRE.COM, March 23, 2008 ) Goshen, MA – Despite all the buzz about social media, viral media and blogging, an incredibly easy-to-use, pre-computer medium can be a productive marketing tool: the telephone. Telephone conference calls – known as teleclasses or teleseminars – can be instrumental in spreading awareness about a cause, galvanizing supporters and raising funds. An upcoming four-week course with veteran teleclass presenter Marcia Yudkin (www.yudkin.com/teleteach.htm) enables teleseminar novices to get a fruitful program up and running for their organization by late spring or early summer.

“Using just their voice over an ordinary telephone, nonprofits can cost-effectively impart knowledge, improve bonding among their supporters, inspire action and increase donations,” says Yudkin, the author of 6 Steps to Free Publicity and 10 other books. “They can also institute educational programs that create an easy new stream of income.”

Just a few of the countless ways charities, nonprofits and advocacy groups could implement teleconferences:

* Idea-thon: Inviting supporters and newcomers to the cause to call in with ideas for reaching an organizational goal

* Success stories program, where (for instance) previously homeless families share who and what helped them, with CDs sent afterwards to all local media

* Audio newsletter for contributors, conducted live, then linked to in a broadcast email

* Humorous call-in program run by some individuals helped by the organization

* Interviews with topical experts on new techniques or technologies for doing good

* A donor pledged $100 to the cause for every person who calls in to a teleseminar on a certain evening

Yudkin’s upcoming "Teleteach for Profit" course meets the first four Wednesdays in April from 4 to 5 p.m. Eastern time and includes information on costs, teleclass structure, marketing, publicity, logistics, technologies needed and not needed for success with teleseminars; samples of pertinent emails, postcards, transcripts and other people’s teleseminars; one-on-one consulting or moderation of their teleclass; free distribution of one teleseminar-related news release; and two months of access to a private member forum for feedback and answers to questions. Including every ingredient necessary for success in marketing through teleclasses, the program costs $795.

For more information on "Teleteach for Profit," go to www.yudkin.com/teleteach.htm .

Contact Information:
Creative Ways
Marcia Yudkin
Tel: 413-582-4052
Email us


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