(EMAILWIRE.COM, March 19, 2008 ) Goshen, MA – Despite all the buzz about social media, viral media and blogging, an incredibly easy-to-use, pre-computer medium can be the key to carving out a competitive edge in the hospitality industry: the telephone. Telephone conference calls providing useful information – known as teleclasses or teleseminars – can break through the marketing clutter and attract the attention of leisure travelers who are nervous about making vacation plans in a volatile economy. An upcoming four-week course with veteran teleclass presenter Marcia Yudkin (www.yudkin.com/teleteach.htm) enables teleseminar novices to get a fruitful telephone marketing program up and running by late spring or early summer.

"Using a real person’s voice over an ordinary telephone, hospitality managers can provide vacation ideas, answer questions, build a bond of trust with prospects and encourage bookings," says Yudkin, the author of 6 Steps to Free Publicity and 10 other books. "Then after recording a program once, the session can be converted into podcasts that can be listened to at the web site or downloaded."

Just a few of the countless ways that hotels, resorts, inns, destination spas and B&B’s could implement teleconferences:

* Profile of nearby tourist attractions, with some suggested itineraries

* In-depth information about the property’s golf course, ski facilities or the like

* Question-and-answer session about traveling and vacationing with children

* For international travelers, a listen-on-demand introduction to the area’s appeal in their language (easier than translating the whole web site)

* Discussion of management’s innovative “green” initiatives and the head chef’s healthy menus

* Informative interview with the head of the property’s spa facilities

Yudkin’s upcoming "Teleteach for Profit" course meets the first four Wednesdays in April from 4 to 5 p.m. Eastern time and includes information on costs, teleclass structure, marketing, publicity, logistics, technologies needed and not needed for success with teleseminars; samples of pertinent emails, postcards, transcripts and other people’s teleseminars; one-on-one consulting or moderation of their teleclass; free distribution of one teleseminar-related news release; and two months of access to a private member forum for feedback and answers to questions. Including every ingredient necessary for success in marketing through teleclasses, the program costs $795.

For more information on "Teleteach for Profit," go to www.yudkin.com/teleteach.htm .

Contact Information:
Creative Ways
Marcia Yudkin
Tel: 413-582-4052
Email us


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