Pakistan Still Looking to Cash Into E-Commerce reports Amidra
Some Countries still lack infrastructure to play on global stage
However, it is even more about the consumers ability to reach around the world to purchase items from across the earth that is the truly amazing part of e-commerce. And yet countries such as Pakistan have still been struggling to find out just how to get their items to those in a market who wish to purchase them
In 2012, Pakistan's first luxury brand was able to find its way online. The Labels E-Store opened up to its customers, and the Express Tribune talked to the people who put on the project which was so long in the making.
“No one here thinks out of the box,” Zahir Rahimtoola, the mastermind behind Labels, tells The Express Tribune. “There is a lack of awareness regarding our designers in the international market. We do not have serious buyers coming in for our Fashion Weeks, and a number of fake websites which keep popping up everywhere has really held us back,” he added.
Rahimtoola explained that it is exceedingly difficult to establish the authenticity of the product online, which makes it an easy target for pilfering. He then added that people will buy through websites only when they are use the brand they are purchasing is what they will receive.
“I have always wanted to have an e-store, but there are a lot of issues one has to deal with in Pakistan,” explains Sania Maskatiya, a popular name in the female apparel industry. “It is a very new concept here, and it will take time for people to start trusting it. As a designer, one needs to keep in mind that you need to have a large selection of merchandise available at all times; and since outfits are expensive, the cost-benefit aspect of the business just doesn’t add up. Labels is a great place to start for me, because Zahir has such a strong command over his team. They have made it very easy to handle only the production side of things.”
“My label is looking at going into e-commerce,” says Feeha Jamshed, who runs an eponymously-titled business. “However, you need to be financially sound or in partnership with someone to be an e-commerce venture.” She explains that retailers need massive inventories if they want to take a fashion brand to a global market. “But retail is where the money is at, and that is something Pakistanis have yet to understand.”
Amidra (http://amidra.com) is a website when looking for clothing for women. Check out the wide variety and see the latest women fashion clothing by visiting the website.
This is a press release. Press release distribution and press release services by EmailWire.Com: http://www.emailwire.com/us-press-release-distribution.php.