Stores Taking Over Wedding Planning reports Favors By Serendipity
Parents and Grandparents find marginalized role in new era of weddings
(EMAILWIRE.COM, March 17, 2013 ) San Clemente, CA -- A new study is showing that wedding registries have been an efficient way of getting newlyweds to begin building their lives together, but it also shows that the ritual has had a heavy impact on the role the families play in the weddings.
In an attempt to explore the meaning behind wedding registries in general, the University of Notre Dame saw its marketing professor, Tonya Williams Bradford, interview and observe over 70 registrants, gift-givers, and retail employees. What she found was that families “outsourced” the standard ritual of gift-giving to retailers. That act lead to what she described as less personalized and more commercialized gifts in general.
According to Bradford, the roles of traditional assistance that was held once by grandparents and parents alike has now been handed off to retailers. Couple's parents historically played a large role in choosing many items and happenings in the newlywed couple's celebration and start-up. The mothers often were in charge of communication to the extended family and friends, while the couple was adequately prepared for the major occasions. It appears now that retailers offer up more suggestions to couples registering, while parents (whether they like it or not) are pressed to the wayside when it comes to showers and engagement parties.
"The notion of gift-giving used to hold much more sentimental value. Now, everything is pretty much purchased, and, sadly, many people don’t put a lot of thought into customizing those purchases,” Bradford said.
Bradford did note that retailers and newlyweds are more than happy to take over wedding planning and gift-giving when afforded the opportunity.
"For the retailer, it certainly has increased the revenue," said Bradford, according to Business News Daily. "And for the bride and groom, there is a broader net for those who can participate, because all that is necessary is to communicate the registry website to potential gift buyers."
About Favors By Serendipity:
Favors By Serendipity (http://www.favorsbyserendipity.com/wedding-favors-mints-1.html) provides all the essentials for favors for any special occasion. Find everything and anything you could hope to find to put on the celebrations, or for the special days themselves, like personalized mints. Browse the huge array of quality gifts and items to purchase for prices you can afford, especially on wedding mints.
In an attempt to explore the meaning behind wedding registries in general, the University of Notre Dame saw its marketing professor, Tonya Williams Bradford, interview and observe over 70 registrants, gift-givers, and retail employees. What she found was that families “outsourced” the standard ritual of gift-giving to retailers. That act lead to what she described as less personalized and more commercialized gifts in general.
According to Bradford, the roles of traditional assistance that was held once by grandparents and parents alike has now been handed off to retailers. Couple's parents historically played a large role in choosing many items and happenings in the newlywed couple's celebration and start-up. The mothers often were in charge of communication to the extended family and friends, while the couple was adequately prepared for the major occasions. It appears now that retailers offer up more suggestions to couples registering, while parents (whether they like it or not) are pressed to the wayside when it comes to showers and engagement parties.
"The notion of gift-giving used to hold much more sentimental value. Now, everything is pretty much purchased, and, sadly, many people don’t put a lot of thought into customizing those purchases,” Bradford said.
Bradford did note that retailers and newlyweds are more than happy to take over wedding planning and gift-giving when afforded the opportunity.
"For the retailer, it certainly has increased the revenue," said Bradford, according to Business News Daily. "And for the bride and groom, there is a broader net for those who can participate, because all that is necessary is to communicate the registry website to potential gift buyers."
About Favors By Serendipity:
Favors By Serendipity (http://www.favorsbyserendipity.com/wedding-favors-mints-1.html) provides all the essentials for favors for any special occasion. Find everything and anything you could hope to find to put on the celebrations, or for the special days themselves, like personalized mints. Browse the huge array of quality gifts and items to purchase for prices you can afford, especially on wedding mints.
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Favors By Serendipity
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Tel: 1-800-320-2664
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Favors By Serendipity
Customer Service
Tel: 1-800-320-2664
Email us
This is a press release. Press release distribution and press release services by EmailWire.Com: http://www.emailwire.com/us-press-release-distribution.php.