(EMAILWIRE.COM, February 27, 2008 ) When you're hunting online for a roofer, bicycle repair shop or optometrist, one of the first screening criteria you use when looking at web sites is "Are they nearby?" You want that question answered in the first five seconds after landing on a company's site. However, according to web site marketing guru Marcia Yudkin, author of a new "Do It Yourself SEO" report, few web sites implement the techniques that bring customers looking for a service provider or vendor in their area to the site, then convert that prospect to a customer (www.yudkin.com/seo.htm).

"In doing site reviews for clients, whether they were a large organization or a bootstrap operation, I noticed that most geographically focused businesses hadn’t done simple things that attract local traffic from search engines. Nor do they make their local focus crystal clear once the visitor lands on the site," says Yudkin, author of Web Site Marketing Makeover and 10 other books as well as the new report, "Do It Yourself SEO: 16 Simple Tweaks That Increase Search Engine Traffic to Your Web Site."

Places to insert geographical terms to help with search engine traffic include:
· In page titles
· Along the bottom of every page with your telephone number
· On the Contact page
· In the alt-tag for the site’s top banner
· In alt-tags for other graphics and photos included in the site
· Wherever appropriate, in photo captions
· In page headlines and subheads, coded with the html command "h1" and "h2," respectively

"Do It Yourself SEO: 16 Simple Tweaks That Increase Search Engine Traffic to Your Web Site" includes many other tips and is available as a downloadable PDF report for $29.95 from www.yudkin.com/seo.htm.

Contact Information:
Creative Ways
Marcia Yudkin
Tel: 413-582-4052
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