B-Daman Figures Go Digital reports iSkylanders
Company allows exclusive content through digital app
The first was Skylanders, and then Disney followed suit. Now Hasbro has thrown its name into the ring when it comes to 'toys to life' category.
The B-Daman marble battling line is currently being released by Hasbro, and is under license from D-rights. It has manufacturing assistance from TakaraTomy, and has been unveiled in the 2013 American International Toy Fair in New York City.
Characters and play-scapes that are featured in the B-Daman TV series will now be available to customers. Players will be capable of scanning any B-Daman figured while utilizing the application on their mobile device, and the app will “transform the figure” into a fully digital likeness.
Unlike Skylander or Disney Infinity, B-Daman will not be working in collaboration with video game consoles. The choice for such a move has not be officially explained.
Each figure will come standard with a code card that is utilized to unlock the virtual B-Daman likeness. The code allows access to exclusive content on BdamanBattles.com and its application.
"With its line of Beyblade tops, Hasbro has become a leader in the action battling category and we’re thrilled to be working with D-rights to deliver fast paced, character driven marble battling based on the B-Daman brand and entertainment," said Derryl DePriest, Vice President Global Marketing, Hasbro.
"The digital experience we’ve built into each B-Daman figure continues to drive innovation and will bring the battling play to a new level."
iSkylanders (http://www.iskylanders.com/) provides customers with information and products for the increasingly popular Skylanders series. Find the toys you are looking for at ISkylanders.com today.
This is a press release. Press release distribution and press release services by EmailWire.Com: http://www.emailwire.com/us-press-release-distribution.php.