Advertising Lessons from the Super Bowl Weekend
The Super Bowl is the annual championship game of the National Football League in the United States of America. It is known as the most watched American event of the year, and also among the most anticipated sporting events in the world. Super Bowl Sunday
Market analysts from Adobe Digital have revealed that the percentage of online sporting videos accessed by people has increased by more than 100 percent during the past year. This shows that viewers have an increased propensity to check videos related to the sport from their tablets and smart phones.
Because of this, marketing efforts would definitely become more fruitful if the advertisers have considered mobile video consumption to supplement their television expenses with incremental web video campaigns. According to the eMarketer’s Worldwide Ad Spending Forecast in January 2013, only two percent of the total money spent during the past year for ads was directed towards mobile advertising.
According to Search Engine Watch, a 20 percent increase in traffic was enjoyed by companies who have invested on Super Bowl weekend ads. The traffic grew two weeks before the competition, peaked during game day, and is expected to carry on during the next week.
These high exposure levels and viewership potential also make it advisable for those who could not afford television exposure to take advantage of online campaigns as a more inexpensive alternative.
According to Marie Furman of Mdesign Media, “Businesses that want to maximize their holiday profits must meet consumers where they are spending time: online.” It is not enough to have advertisements via a website. It is also essential that special SEO techniques are utilized in order to make the ads mobile-friendly. Plenty of webpages fail to get the marketing message across because their campaigns are not viewable on other devices that give access to the internet.
For professional support and SEO services in Tampa as a way of making your business shine during the sporting season in the World Wide Web, visit http://www.mdesignmedia.com/.
About Mdesign Media
Mdesign Media is a Tampa SEO company that specializes in SEO, web design and development, social media marketing, logo design, and web maintenance, among others. It is one of the leading firms in Florida that provides online marketing solutions to build your business’ web presence with a competent team of experts making use of a individualized, professional, and ethical approach in dealing with clients.
About Marie Furman
Furman is the CEO/President of MDesign Media, Inc. Her extensive professional background in website or graphic design development, marketing promotion, project management and ad campaign has made her qualified to successfully help in providing the company its high ranks.
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