(EMAILWIRE.COM, February 19, 2008 ) Asheville, North Carolina - Unpaid informal caregivers (family & friends) provide an average of 21 hours per week. “Caregivers do suffer from anxiety and depression. Some resent the burden, but then feel guilt over the resentment, they also miss time from work”, says Gregg Kroman, Executive
Director, CashLTC.org.

Cash for Care is the new landscape in long term care insurance and CashLTC insurance is the affordable new tool for today. CashLTC.org is a proactive process, involving parents and their adult children, to help today's families prepare for tomorrow. It is specifically created to initiate the vital dialogue necessary for communication about planning ahead. Most traditional long term care insurance does not pay for emerging technologies or informal caregiving.

CashLTC.org has a unique approach by using online music videos (5 minutes or less), slideshows and an interactive live video presentation called “Cash4Care”.

CashLTC.org has pioneered consumer innovation with “CashBridging”. CashBridging allows the consumer to reconstruct the make-up of a LTC insurance policy to pay informal caregivers, by mixing a CashLTC policy with a traditional LTC policy at an equivalent or lower premium cost and with a higher benefit output to pay informal caregivers.

CashBridging can modernize new and older long term care insurance policies with the additional benefit of being able to pay family and friends for informal caregiving. Cash long term care insurance will be vital, through economic storms, to reduce lost wages suffered by families who are providing a helping hand to a
loved one at a time of need.

Bottom line: Cash Long Term Care Insurance keeps the control where it should be, in the hands of families and friends. CashLTC.org extends an invitation to other caregivers and advocates to have their stories, articles, podcasts, or interviews posted on this innovative site.

For more information or Media interviews, please contact Gregg Kroman, Executive Director at 828.628.0876 or visit www.cashltc.org

Contact Gregg Kroman
Phone 828.628.0876
Email: gk@cashltc.org

Contact Information:
CashLTC.org
Gregg Kroman
Tel: 828.628.0876
Email us


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