(EMAILWIRE.COM, February 19, 2008 ) "A problem well defined is half solved." That’s why successful naming begins before you brainstorm a single possible product or company name, says Marcia Yudkin, "Head Stork" of the business naming company Named At Last. The company is offering a free one-hour teleseminar March 5 on better naming for those charged with creating an organization’s name, brand and identity (www.namedatlast.com/seminar.htm).

"Unless you know in advance exactly how you'll recognize a suitable name, you rely on whims and personal preferences that usually don't match what the naming situation requires," says Yudkin, whose firm thinks up creative new business names and tag lines for both entrepreneurs and established companies. "Without setting forth naming criteria ahead of time and then using them to cull through the list of possible names, an organization is lurching in the direction of a branding disaster."

The free one-hour teleseminar, which takes place from noon to 1 p.m. Eastern time on March 5, tells participants how to decide on the appropriate criteria for a given naming project. The session includes time for questions and answers, and is geared toward marketing personnel who are handed the task of naming. For those who cannot make the live session, a CD recording of it can be preordered for $19.95.

In its naming and tag line projects, Named At Last uses individuals from many walks of life who are talented at creative thinking, rather than name-generating software programs. Prices start at $997, and naming assignments are completed in one week.

For more information on the upcoming free teleseminar on effective naming for organizational namers or to register (space is limited), go to www.namedatlast.com/seminar.htm .

Contact Information:
Creative Ways
Marcia Yudkin
Tel: 413-582-4052
Email us


This is a press release. Press release distribution and press release services by EmailWire.Com: http://www.emailwire.com/us-press-release-distribution.php.