Bad Online Reputations Are Costing Businesses New Customers
(Newswire.net -- 10th, February, 2013 -- Cedar Falls, Iowa) -- Negative online reviews can cripple a business, and keep potential customers and clients from even calling the business. A five-star reputation online is everything to small and medium sized businesses.
If businesses want to safeguard their online reputation - and protect the steady growth of their business - then monitoring and responding to negative reviews like the ones posted on multiple sites like Google, Yelp, Insider Pages, Tripadvisor and many others is crucial. Considering the fact that recent statistics show, 69% of local consumers trust online reviews as much as a personal recommendation.
To fix a bad online reputation, a business will want to implement a strategic reputation marketing and reputation management plan to engage current and past customers and encourage them to leave positive reviews. Using newer technologies like QR codes, URL shorteners, and well thoughtout review capture pages to help the business catch bad reviews are a few ways a business can better manage their reputation.
Reputation marketing is the other side of fixing a bad reputation which involves using a specific strategy to fully engage customers to build up a Five Star Reputation. When the business has established a positive reputation, then it is time to market that great reputation. They can market their reputation by getting those reviews on the business's website and pushing them out through social media like Facebook, Twitter, Linkedin, and other digital media. They can also use print marketing materials like billboards, postcards, business cards, and flyers.
A minimum of 10 reviews and a five-star reputation is vital to gaining the trust of customers when they find that business online. This can be the difference between their potential customers choosing that business versus their competition. They don't just need ten reviews, but ten five-star reviews. When people see their business online with 5 star reviews, their phone rings.
Jesse Anema, and his team at Nitrous Profits can help fix these problems by helping all kinds of businesses develop ethical ways to help engage happy customers, increase positive reviews, handle negative reviews, and develop a 5 Star Online Reputation culture within their business. They accomplish this by helping businesses implement various systems and processes to do both reputation marketing and reputation repair with both online and offline methods. They develop and implement systems, and train the business owners and their employees to cultivate a positive review culture creating that 5 Star Reputation, then using it as a marketing tool to supercharge the business's other marketing efforts.
They are offering a Free report for businesses to help them discover what their current online reputation looks like, and giving them tips on how to create a 5 Star Online Reputation. They can be reached for a Free report and tips at (319) 774-6818 or online at www.NitrousLocalReputationReport.com.
About Jesse Anema and Nitrous Profits:
Jesse Anema has been consulting businesses for the past 10 years marketing various products and services within his companies including merchant processing, Point of Sale systems, gift card marketing, text marketing, website development, social media management. He helps to develop sales and internal processes to help the businesses function more efficiently. By leveraging technology and sales psychologies he accomplishes driving more customers to the business.
Media Contact: Jesse Anema, Nitrous Profits (319) 774-6818 www.NitrousLocalReputationReport.com
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