Indian Fashion Influencing the Global Industry reports Indian Beautiful Art
Designers talk about Indian traditional and contemporary fusion being the key
Shivan and Narresh, who are well-known Indian designers, have told Fibre2Fashion, “The fashion scene in India today boasts of an onset of new age designers with a newer, more designed understanding of the Indian aesthetic towards fashion.”
“Taking pride in our roots, honing and recognizing our crafts as our biggest strength and amalgamating the same to suit our more relevant lifestyles of today, is what is making us so unique on a global platform,” the duo opines.
The duo has stated that the amalgamations of the Indian traditional crafts, along with current lifestyle interpretations is what helps the Indian fashion industry grow. They believe it will continue to grow based on that fact and influence, over the next half-decade at least.
Rina Dhaka, who has gained strong recognition based upon themed clothing, says, “Indian fashion designers are already heading towards global labels, collaborating with classic names in the world of fashion and showcasing their works across various fashion weeks in all fashion capitals of the world.”
Talking about the demand for Indian style that is seen in the fashion industry to a global level, she says, “India is now a source of inspiration for global designers. It is the only country where you get beautiful fusions of handcrafted work on contemporary silhouettes.”
“The fashion weeks are filled with buyers from global stores who want to stock Indian names,” she informs.
She mentions, “I have always traveled to showcase my collections because there is a demand for Indian fashion on global map.”
“I retail from east to west - from Anthropology in US to Santushti in Hong Kong. So, I feel India is not catching up anymore because it has arrived as a fashion destination already,” she opines.
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