ExitStrategic Triggers Doubling Effect Again
FOR IMMEDIATE RELEASE
(Newswire.net -- January 24, 2013) Minneapolis, MN -- ExitStrategic, a Minneapolis-based ‘Exponential Growth Consultancy’ headed by Chief Strategist Maurice Gavin II has successfully triggered “The Doubling Effect” for Idea Workshop’s National Promotional Products Brand Extension Campaign.
“We have been working with Maurice for 6 months retooling our brand identity and our new implementation process ‘IW Brand Extension’ (http://www.ideaworkshop.com/brand-extension) and we just saw the largest direct response to our Las Vegas PPAI (http://www.ppai.org) convention presentation that we have in our history in the industry”, says Bob Horwitz of Idea Workshop.
“Further with Gavin’s lead generation and client sourcing model we are completing a multi-year commitment with Wild Things Gear (www.wildthingsgear) which we are thrilled about”. “In fact, they too experienced this “Doubling Effect” as we exposed their brand to over 11,000 resellers who until last week had never heard of the top name in extreme mountain climbing and special ops climate neutralizing outdoor wear”.
“We are now rolling out our ExitStrategic crafted Brand Extension Model and Process to our clients which include: Brooks Brothers, Columbia, Inky & Bozko, Kipling, Lacoste, Nat Nast and Sweet Street Desserts.”
“We are already on track to double revenues in our Brand Extension division of our company which was ExitStrategic’s first area of involvement. We are excited to see where we and they together go next in 2013”
Our newly minted 4-stage Brand Extension model is distillation of 20-years of successful brand optimization for: Nike, Tommy Bahama, Columbia, Nat Nast, Brooks Brothers, Bill Blass, Lacoste, and Tommy Hilfiger.
We define a unique brand extending strategy that is then optimized through our North American sales and promotional channels delivering 7-figure returns for our clients.
Idea Workshop is a Minneapolis-based brand extension company offering creative services to extend a brand’s reach and market share.
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