(EMAILWIRE.COM, February 07, 2008 ) In the eyes of many web site owners, search engine optimization has an image of arcane, highly technical procedures that only programmers or specialists would know how to perform. As a result, the average web site creator sets aside SEO as something to take care of later, when there’s time for extended study or budget for hiring an expert practitioner. However, according to web site marketing guru Marcia Yudkin in a new "Do It Yourself SEO" report, anyone who knows basic html – or has a webmaster who does – can put powerful SEO elements into place in a short amount of time (www.yudkin.com/seo.htm).

"In doing site reviews for clients, whether they were a large organization or a bootstrap operation, I noticed that most hadn’t done simple things that increase traffic from search engines," says Yudkin, author of Web Site Marketing Makeover and 10 other books as well as a site reviewer for the Webby Awards for the last eight years. "So I created an inexpensive report describing 16 simple SEO tweaks in step-by-step terms that anyone who knows how to update a web site can follow. For a small site, these take just a couple of hours to implement. For a medium-sized site, in maybe half a day or a bit more they’d be taken care of, setting the stage for increased traffic for years to come."

Points covered in the "Do It Yourself SEO" report include:
* Eight SEO tweaks applicable to nearly every site and eight that are useful for special situations
* Five places to insert topical keywords, a couple of which most web sites overlook
* Numerous examples of bad and better web site elements, showing what to change, how and why
* Screen shots of recommended changes accompanied by the corresponding html coding
* Ways to reword content pages so they are not only more search engine-friendly but also more readable for humans
* How web site graphics can represent a black hole for search engines without one of the SEO tweaks
* Possibilities for giving a navigation system greater search engine appeal

"Do It Yourself SEO: 16 Simple Tweaks That Increase Search Engine Traffic to Your Web Site" is available as a downloadable PDF report for $29.95 from www.yudkin.com/seo.htm.

Contact Information:
Creative Ways
Marcia Yudkin
Tel: 413-582-4052
Email us


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