(EMAILWIRE.COM, January 11, 2013 ) Ypsilanti, MI – Many people heard of Twitter, but many of these same people become frustrated, wondering whether Twitter can be anything more productive than something fun to pass time. Chris Wechner, Director of Marketing at The Ultimate Analyst, will be presenting at SPARK East in Ypsilanti MI on Thursday, January 17, 2013 from 6:00 p.m. to 8:00 p.m. The talk is titled, “Trix are for Kids, but Twitter is for More than Playtime.”

Chris Wechner shares a disclaimer, “I used to hate Twitter. I had no use for it for the longest time. I kept Tweeting things, but I would never get anywhere. I was convinced that it was worthless and did not really have any value.”

Many people preach using Twitter as a good marketing practice, but fewer people truly have any evidence of marketing success using Twitter. Social media marketing receives mixed reviews, ranging from people who claim that all business must use it to survive to people who claim that Twitter is an entire waste of time.

Wechner explains, “Twitter is social media and a modified classified ad site rolled into one. Like any other tools, if Twitter is used properly, it can really help a lot of people—many more than most seem to think. I’m now a convert. It’s one of my strongest marketing tools. I can’t imagine going without it now that I understand it better.”

This presentation will show attendees different ways to use Twitter to improve productivity. Chris Wechner will also provide a live demonstration to emphasize or clarify some portion of his presentation.

Event: Community Media Lab Workshop
Date: Thursday, January 17, 2013
Time: 6:00 PM to 8:00 PM
Topic: Trix are for Kids, but Twitter is for More than Playtime
Location: SPARK East
Address: 215 W. Michigan Ave, Ypsilanti, MI 48197
Cost: No Charge

This event is being sponsored by the Heritage Community Media Lab (http://CommunityMediaLab.WordPress.com/about/). The Community Media Lab attempts to remove the barriers between the various Heritage Media newspapers and the people they serve by providing the public with free training. Heritage Media wants to publish the best, most relevant local news, and they realize that people reading their papers are living news every day. The vision is for people living this news to be able to feel comfortable providing the newspaper with news that should be shared.

The Community Media Lab offers special event workshops addressing different topics throughout the year. Additionally, staffed by members of Heritage Media-West journalists and editors, the Community Media Lab offers free individual instruction to help people learn specific skills, giving hands-on training. They offer help with writing, different software and websites on the Internet, and even handling camera and video recording camcorder equipment.

To learn more about this free workshop event or others, you can contact Michelle Rogers at (267) 229-6037.

About Chris Wechner: Chris Wechner is the Director of Marketing for The Ultimate Analyst, and he helps businesses get found on Google and generate publicity. The Ultimate Analyst helps market small startup businesses and nationwide franchises.

Chris gives talks about online marketing throughout Southeast Michigan and leads the Internet Marketing Roundtable Early Bird Sessions at the Wayne County Community College District (WCCCD). He has a serious appetite for learning but a light hearted approach to his presentations. He is known to be a thorough teacher and an engaging speaker.

For more information about how Chris Wechner might be able to help promote your business or speak at an event, call (248) 905-1290 or visit http://www.TheUltimateAnalyst.com.

Contact Information:
The Ultimate Analyst
Chris Wechner
Tel: (248) 905-1290
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