Youth Boosting Online Dating in India reports Its Charming Time
Some experts believe a 20% annual growth rate likely
Though in its early stages, the market is chalked full of users that can now be exposed to online dating. A country gaining more and more access to the internet, mixed with a society that is ever-more liberalizing to social dating, marks a grand opportunity for the younger generations and the market that can cater to them.
According to StepOut.com, which is an online dating site that began its operations in India last year, there are six million who use online dating services in the country.
If the site is to be believed, the total number of anticipated users could reach as high as 115 million by the year 2015. That market could pull in over $200 million (USD). The entirety of the online data market is said to be at 4 billion.
"Dating culture in India is evolving rapidly. Changing cultural dynamics like the increase in average marriage age... are shifting the dating paradigm significantly," StepOut co-founder and CEO Adam Sachs told PTI.
QuackQuack.in, another online dating site, expects the industry to grow at an annual rate of 20%.
"They (users) see dating as a healthy sign of making close companionship and knowing someone well in advance before taking a plunge to marriage,” says Marketing Head Sahana.
"Also people are willing to use Internet dating service mainly due to its convenience and accessibility," QuackQuack.in Marketing Head Sahana said.”
As of the last few years, the rising economy and growth of the younger generation into purchase-power adults within the urban culture are looking for places to spend their money.
Some web application developers are looking to catch up with the popularity of online dating. Rocke Talk, a firm developing application for social sites, is attempting to tap into the online dating sites.
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Its Charming Time
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