(EMAILWIRE.COM, January 10, 2008 ) New City, New York – LTC Financial Partners, the nation's most experienced long term care insurance brokerage, has more than quadrupled in size since 2005, to more than 400 field underwriters and support staff. That just one sign of what's happening in the long term care insurance field, in the company's experience.

"Our business is exploding," says Jeff Napel, Partner. "People are learning how risky it is to live without LTC protection. So they're coming to us for help, and they're coming in droves. They want to know which policy from which carrier can best protect them from neglect or financial ruin. Because they know that suddenly, bang, a family member can need extended care."

The LTC explosion was addressed at the company's annual conference in Charleston, SC, January 6 through 8, "and we planned for additional explosive growth in the year ahead," Napel adds. Napel is making special plans to handle the explosion in New York.

The conference explored several methods of responding to the explosion. These included --

* Extending a program for reaching people through their employers. Launched in 2006, the Long Term Care Outreach and Education Program (LTCOEP™) is already operating through large companies, providing group discounts as well as knowledge.

* Extending a "partnership" program with financial and other institutions. "We already have alliances with major banks and associations," says Napel. "These partnership let the organizations alert their customers or members quickly. At the conference, we'll be looking for new alliance avenues."

* Reaching more people through the Internet. A national network of websites, manned by LTCFP field underwriters, already dispenses information through online text and digital downloads. "We'll be working on phase 2 of our online outreach."

* Using video to reach more people. In 2007 LTCFP began experimenting with video as a communications tool. "We found it very effective, and now we're going to make stars out of our experts," Napel says. At the conference a camera crew captured footage of individual field underwriters dispensing information. Subsequently, a rash of LTC videos are expected appear on YouTube, Google Video, and other Internet locations.

* Tapping the power of telephony. Already a few of the field underwriters have mastered the art of educating people by phone. The conference pursued ways of extending this avenue. "Many consumers prefer meeting with a field underwriter in their home," says Napel. "But others are really busy. They'd rather get the information quickly and efficiently over the phone."

* Adding more field underwriters. In spite of quadrupling in size since 2005, "we still don't have enough experts to reach everyone," says Napel.
With a passion for meeting a critical public need, LTC Financial Partners intends to transform itself in all ways necessary, according to Napel. "At the conference all kinds of new ideas and enthusiasm were generated," he says. "We're on a roll and we're going to make more and more of a difference."

Information about LTC Financial Partners and Napel is available at 845-638-3741, or http://www.ltcfp.us/JeffNapel.

Jeff Napel began this career in 1997 and specializes in long term care insurance, leaving a lucrative advertising agency that he founded. Napel is licensed in New Jersey, Florida and New York. He provides education, advice, plan design and product comparisons to the individual, to groups and business.

He has lectured to groups as large as 250 and taught continuing education courses to CPA in NY State. Napel's career began with GE Capital Life Assurance of NY, where he worked his way to District Manager, coaching and mentoring many agents to a successful career as well as personally earning the status of Master Agent Emeritus.

He recently hosted a local radio show “The Long Term Care Pro with Jeff Napel” in his home town of Rockland County New York. His guests have included representatives from the local department of Social Services, to explain the Medicaid System to his listeners, and hosted Elder Care Specialists and Financial Planers to discuss other options. He is past President of the Board of the Rockland Business Exchange.

Napel became committed to long term care insurance when he saw the impact on a family's life savings, and the enormous burden on the children. He is committed to helping people maintain their financial independence and hard-earned assets in the later years of their life.

MEDIA CONTACT:
Dick Samson of EraNova Institute for LTC Financial Partners - 973-335-3699 – media@eranova.com

Contact Information:
EraNova Institute
Dick Samson
Tel: 973-335-3699
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