Mobile Advertising (mAdvertising) Market: Key Growth Factors Analysis, Potential Opportunities and Prospects 2014 – 2020
Mobile advertising refers to a form of advertising via mobile phones or other mobile devices such as tablets. Although many view mobile advertising as sub-segment of online advertising, its scope is far greater with over 7 Billion mobile subscriptions wor
(EMAILWIRE.COM, February 19, 2019 ) Mobile advertising refers to a form of advertising via mobile phones or other mobile devices such as tablets. Although many view mobile advertising as sub-segment of online advertising, its scope is far greater with over 7 Billion mobile subscriptions worldwide.
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Mobile advertising promises to drive revenue generation opportunities for App developers, advertising networks, mobile platform providers and wireless carriers alike. Currently in its early years, the market accounts for nearly $21 Billion in annual revenue.
The growing penetration of smartphones and tablets has further extended the addressable market for mobile advertising as users spend an increasing amount of their time with these devices. By the end of 2020, tablet based advertising campaigns alone will generate more than $27 Billion in global revenue, following a CAGR of nearly 25% between 2014 and 2020.
The "Mobile Advertising (mAdvertising) Market: 2014 - 2020" report provides an in-depth assessment of the global mobile advertising market. In addition to covering the business case, market drivers, challenges, opportunities, key developments, industry roadmap, ecosystem, key player profiles and strategies, the report also presents comprehensive forecasts for the mobile advertising market from 2014 till 2020, including an individual assessment of 2 device form factor submarkets, 9 application & media submarkets, and 25 country submarkets.
Tablet and Smartphone shipment forecasts (by OS platform, vendor and region) are also presented in the report due to their profound impact on the size of the mobile advertising market. Historical figures from 2010, 2011 and 2012 accompany the forecasts.
.......
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Table Of Content
1 Chapter 1: Introduction
1.1 Executive Summary
1.2 Topics Covered
1.3 Key Questions Answered
1.4 Key Findings
1.5 Methodology
1.6 Target Audience
1.7 Companies Mentioned
2 Chapter 2: mAdvertising Market Models – How they Work?
2.1 An Introduction to mAdvertising
2.2 mAdvertising Categories
2.2.1 Web Banners
2.2.2 Web Posters
2.2.3 SMS Adverts
2.2.4 MMS Adverts
2.2.5 Audio Adverts
2.2.6 Rich Media
2.3 mAdvertising Dimensions
2.3.1 Mobile Ad Sizes & Displays
2.4 mAdvertising Supporting Technologies
2.4.1 SMS
2.4.2 MMS
2.4.3 Mobile WAP
2.4.4 Web 2.0
2.4.5 WAE
2.4.6 WAP Push
2.4.7 Others
2.5 mAdvertising Formats
2.5.1 PNG
2.5.2 JPEG
2.5.3 GIF
2.5.4 BMP
2.5.5 WBMP
2.6 Revenue Generation Models: How mAdvertising Works?
2.6.1 Cost Per Impression (CPI)
2.6.2 Cost Per Click (CPC)
2.6.3 Conversion Rate (CR)
2.6.4 Cost Per Install (CPI)
3 Chapter 3: Mobile Network Technologies & Data Growth
3.1 Pre-Analogue and Digital Generation
3.1.1 MTS
3.1.2 IMTS
3.2 Evolution of the Cellular Concept and 1G Technology
3.2.1 AMPs – 1G Era
3.3 Digital Cellular Concept
3.3.1 2G Technology
3.3.2 2G and Mobile Internet
3.3.3 2G and Media Content: The Beginning of the mAdvertising Market
3.4 The Evolution to 3G & Mobile Broadband
3.4.1 3G Technologies
3.4.2 3G Enhancements
3.4.3 The Mobile Broadband Era
3.5 The 4G Era
3.5.1 4G Technologies
3.6 The Evolution of LTE & its Impact on mAdvertising
3.6.1 The LTE Performance Leap
3.6.2 Enabling Innovative mAdvertising Models
4 Chapter 4: mAdvertising Market Sectors
4.1 Advertising Sectors
4.1.1 SMS
4.1.2 MMS
4.1.3 Push Notifications
4.1.4 In-Game Advertising
4.1.5 Web Advertising
4.1.6 QR Codes
4.1.7 Bluetooth
4.1.8 Infrared
4.1.9 Proximity Systems
4.1.10 User-Controlled Media
4.1.11 Location-based Advertising (LBA)
4.2 Case Study: LBA
4.2.1 LBA Ad Types
4.2.1.1 Push
....
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Mobile advertising promises to drive revenue generation opportunities for App developers, advertising networks, mobile platform providers and wireless carriers alike. Currently in its early years, the market accounts for nearly $21 Billion in annual revenue.
The growing penetration of smartphones and tablets has further extended the addressable market for mobile advertising as users spend an increasing amount of their time with these devices. By the end of 2020, tablet based advertising campaigns alone will generate more than $27 Billion in global revenue, following a CAGR of nearly 25% between 2014 and 2020.
The "Mobile Advertising (mAdvertising) Market: 2014 - 2020" report provides an in-depth assessment of the global mobile advertising market. In addition to covering the business case, market drivers, challenges, opportunities, key developments, industry roadmap, ecosystem, key player profiles and strategies, the report also presents comprehensive forecasts for the mobile advertising market from 2014 till 2020, including an individual assessment of 2 device form factor submarkets, 9 application & media submarkets, and 25 country submarkets.
Tablet and Smartphone shipment forecasts (by OS platform, vendor and region) are also presented in the report due to their profound impact on the size of the mobile advertising market. Historical figures from 2010, 2011 and 2012 accompany the forecasts.
.......
Get Discount & Customization of this Report Here:https://www.researchreporthub.com/report/the-mobile-advertising-madvertising-market/39335/
Table Of Content
1 Chapter 1: Introduction
1.1 Executive Summary
1.2 Topics Covered
1.3 Key Questions Answered
1.4 Key Findings
1.5 Methodology
1.6 Target Audience
1.7 Companies Mentioned
2 Chapter 2: mAdvertising Market Models – How they Work?
2.1 An Introduction to mAdvertising
2.2 mAdvertising Categories
2.2.1 Web Banners
2.2.2 Web Posters
2.2.3 SMS Adverts
2.2.4 MMS Adverts
2.2.5 Audio Adverts
2.2.6 Rich Media
2.3 mAdvertising Dimensions
2.3.1 Mobile Ad Sizes & Displays
2.4 mAdvertising Supporting Technologies
2.4.1 SMS
2.4.2 MMS
2.4.3 Mobile WAP
2.4.4 Web 2.0
2.4.5 WAE
2.4.6 WAP Push
2.4.7 Others
2.5 mAdvertising Formats
2.5.1 PNG
2.5.2 JPEG
2.5.3 GIF
2.5.4 BMP
2.5.5 WBMP
2.6 Revenue Generation Models: How mAdvertising Works?
2.6.1 Cost Per Impression (CPI)
2.6.2 Cost Per Click (CPC)
2.6.3 Conversion Rate (CR)
2.6.4 Cost Per Install (CPI)
3 Chapter 3: Mobile Network Technologies & Data Growth
3.1 Pre-Analogue and Digital Generation
3.1.1 MTS
3.1.2 IMTS
3.2 Evolution of the Cellular Concept and 1G Technology
3.2.1 AMPs – 1G Era
3.3 Digital Cellular Concept
3.3.1 2G Technology
3.3.2 2G and Mobile Internet
3.3.3 2G and Media Content: The Beginning of the mAdvertising Market
3.4 The Evolution to 3G & Mobile Broadband
3.4.1 3G Technologies
3.4.2 3G Enhancements
3.4.3 The Mobile Broadband Era
3.5 The 4G Era
3.5.1 4G Technologies
3.6 The Evolution of LTE & its Impact on mAdvertising
3.6.1 The LTE Performance Leap
3.6.2 Enabling Innovative mAdvertising Models
4 Chapter 4: mAdvertising Market Sectors
4.1 Advertising Sectors
4.1.1 SMS
4.1.2 MMS
4.1.3 Push Notifications
4.1.4 In-Game Advertising
4.1.5 Web Advertising
4.1.6 QR Codes
4.1.7 Bluetooth
4.1.8 Infrared
4.1.9 Proximity Systems
4.1.10 User-Controlled Media
4.1.11 Location-based Advertising (LBA)
4.2 Case Study: LBA
4.2.1 LBA Ad Types
4.2.1.1 Push
....
Get Complete TOC with Figures and Tables Here:https://www.researchreporthub.com/report/the-mobile-advertising-madvertising-market/39335/#toc
Research Report Hub
Research Report Hub offers wide-ranging collection of market research reports under virtually every market verticals and sub-categories from different publishers across the globe. We offer reliable market intelligence reports and report customization services to better understand current and projected market scenarios. It also gives a clearer depiction of industries and facilitates to simply perceive competitor activity in the respective industry. Our services are also geared towards helping organizations procure market reports at the finest price.
About US
Research Report Hub
Sector 04, Plot 101, Sant Nagar,
Moshi PCNDTA, Pune, 412105
Maharashtra, India
Web:www.researchreporthub.com
Find us on: <||>rnhttps://www.facebook.com/reasearchreporthub/ <||>rnhttps://twitter.com/hub_report <||>rnhttps://www.linkedin.com/company/research-report-hub/
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Tel: +918448444687
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Research Report Hub
Prakriti Mathur
Tel: +918448444687
Email us
----
This press release is posted on EmailWire.com -- a global newswire that provides Press Release Distribution Services with Guaranteed Results