Opt-In Source Shuns CPM With Guaranteed Response Initiative
(EMAILWIRE.COM, June 06, 2001 ) Loves Park, IL- Opt-in Source, a service provided by Opt-in News, announced today the enactment of their “Guaranteed Response Initiative” for advertisers that employ the use of the Opt-in Source service. The GRI methodology allows advertisers to purchase an opt-in email...more
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