(EMAILWIRE.COM, January 05, 2012 ) Goshen, MA – Is marketing an evil enterprise, encouraging meaningless purchases that dim the human spirit and harm the planet? Not necessarily, says veteran marketing expert Marcia Yudkin. Her new No-Harm Marketing Manifesto, downloadable at no cost from her site,...more
(EMAILWIRE.COM, January 03, 2012 ) Goshen, MA – Around this time of the year, business owners take a deep breath and focus on the changes and results they’d like to see in 2012. Those who turn vague wishes into a concrete plan of action for the year are the ones most likely to experience growth,...more
(EMAILWIRE.COM, December 29, 2011 ) Goshen, MA – For an expert or anyone who wants to highlight experts on a certain topic, teleclasses are an easy-to-master, profitable instructional medium. It takes a minimum of technical savvy to use the telephone and audio recording services to create programs...more
(EMAILWIRE.COM, December 28, 2011 ) Goshen, MA, December 28 – When what was being called the “storm of the decade” hit the Eastern seaboard of the U.S. the weekend before Christmas one recent year, it was also being called a “disaster for retailers,” who were set to lose big on Christmas shoppers....more
(EMAILWIRE.COM, December 27, 2011 ) Goshen, MA – While everyone else is working hard on one little resolution, why not hunker down and create a comprehensive action plan for 2012? Creative marketing coach Marcia Yudkin is making that easy for ambitious business owners with an audio/workbook course...more
(EMAILWIRE.COM, December 23, 2011 ) Goshen, MA – Despite the popularity and acceptance of email as a primary tool of communication, surveys show that readership and respect for postal mail are up. According to Marcia Yudkin, author of a new Kindle ebook on direct mail, lead generation through postal...more
(EMAILWIRE.COM, December 22, 2011 ) Goshen, MA – As the official start of a new year, January always inspires a lot of starting and restarting of projects. However, many people are wary of putting unstarted or uncompleted writing projects onto resolution lists because they realize willpower alone...more
(EMAILWIRE.COM, December 21, 2011 ) Goshen, MA – For solo entrepreneurs and small business owners experiencing a slowdown, it’s the perfect time to start creating information products, claims veteran entrepreneur Marcia Yudkin. To make the leap into information marketing easier, Yudkin has released...more
(EMAILWIRE.COM, December 20, 2011 ) Goshen, MA – Though there’s nothing magical about the calendar year, most marketing managers and business owners do begin thinking about planning their upcoming year as autumn starts turning into winter. By spending a little more planning effort than usual, suggests...more
(EMAILWIRE.COM, December 19, 2011 ) Goshen, MA – In a constant drive to bring in new customers, many marketers overlook a basic fact: It’s less expensive (though less glamorous) to sell to those who have already come into the fold. Improving and increasing follow-up is one of the most cost-effective,...more
(EMAILWIRE.COM, December 17, 2011 ) Goshen, MA – As the economic slowdown lingers, the thoughts of service business owners looking for an added revenue stream turn to information products. One of the fastest, easiest and most appealing kind of information product to create is a downloadable report,...more
(EMAILWIRE.COM, December 16, 2011 ) Goshen, MA – Big-picture, long-range thinking yields distinct marketing advantages. In a nutshell, that’s the argument of creative marketing guru Marcia Yudkin’s book, Strategic Marketing: Insights on Setting Smart Directions for Your Business, now available for...more
(EMAILWIRE.COM, December 15, 2011 ) Goshen, MA – As firms and individuals begin thinking about their plans to gain advantage in the marketplace in 2012, they should look inward, along with analyzing economic conditions and the competition in their industry. Developing a clear vision of their ideal...more
(EMAILWIRE.COM, December 03, 2011 ) Goshen, MA – According to the annual Edelman survey of educated publics around the world, the craving for trustworthiness has never been higher, with 83 percent of those surveyed rating “transparent and honest practices” as highly important. Creative marketing...more
(EMAILWIRE.COM, December 02, 2011 ) Goshen, MA – Too many business owners are realists, states creative marketing expert Marcia Yudkin, author of the book Strategic Marketing: Insights on Setting Smart Directions for Your Business, now available for Amazon’s Kindle ereader (http://www.amazon.com/dp/B0060YV7RA...more
