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World's Most 'Valuable' Pair Of Jeans Created To Celebrate Launch Of Levi's® Type 1(TM) Jeans

(EMAILWIRE.COM, January 02, 2003 ) Levi's® Jeans today announced the creation of the world's most valuable pair of jeans to celebrate the launch of Levi's® Type 1™ Jeans. The one-of-a-kind pair of jeans (a Levi's Type 1 Jean adorned with gold, diamonds and rubies) will be awarded to a lucky...more

Levi Strauss & Co. Launches New Casual Clothing Brand for Value-Conscious Consumers

(EMAILWIRE.COM, October 30, 2002 ) Levi Strauss & Co. today launched a new casual clothing brand called Levi Strauss SignatureTM for U.S. consumers who shop at mass channel retail stores. The brand of clothing for men, women and children will be available initially at Wal-Mart stores across the...more

2002 Sports Illustrated Swimsuit Model Fitted for Denim Bikini

(EMAILWIRE.COM, February 19, 2002 ) Sports Illustrated's next issue won't be covering the Daytona 500 or even the Olympics, and yet it's the most anticipated magazine issue annually. Bikini clad models grace the pages and become some of the most recognized beauties in the world. SI's 2002 Swimsuit...more

Video Release

Christopher Guest Super Bowl Commercial Gives New Meaning to Nice Pants(TM)

(EMAILWIRE.COM, February 04, 2002 ) During the second quarter of Super Bowl XXXVI with a commercial entitled, "Little Black Dress," the Dockers(R) brand officially launched Dockers Dress Casuals, its newest version of Nice Pants(TM). The :30 spot, directed by Christopher Guest, and featuring...more

Christopher Guest Directs New Dockers® Commercial to Air on Super Bowl

(EMAILWIRE.COM, January 31, 2002 ) The Dockers® brand has announced that it is entering the "Big Game" advertising mix for the first time in the brand's history with a new commercial directed by Christopher Guest of Moxie Pictures. The :30 ad which debuts during the second quarter of...more

Video Release

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